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Thank You BCC, I had read all those articles you have posted ,and I can understand why BCC doesn't want to get into a battle with another cancer charity , I just wish that PCA had had the same ethos and respect towards other cancer sufferers , as you say there are no preferable cancers, all are devastating and all are killers, Its very sad that breast cancer is seen by many as a "Wish for Cancer" and I don't know now how breast cancer charities are going to change that view, a very sad time for anyone who has lost friends or loved ones to this terrible disease, and for those that are currently living with terminal breast cancer.
All we can do now is hope that the ASA respond appropriately ,and reconise the deep offense and hurt that this AD campaign has caused to many many people ,and that they will uphold the many complaints ,and have the words "I Wish I Had ..... Withdrawn .
I never thought id see the day where anyone could ever express Cancer Envy.
L 
Hi Belinda/All,
I am one of the FB posters and I don't think supporters are thinking when they post in support of this campaign that they are hurting anyone and nobody will admit to causing distress to anyone even when it is pointed out to them.
There was an intersting 'debate' over statistics as someone had listened and was only looking at stage 4 stats for both groups. I ended up feeling guilty that I'm not dying quicker 
I did find out that Ms. Stunt chose her statistics carefully for maximum impact.
Tink
That's a good point Tink, I don't think breast cancer charities have to go up against PCA, but rather use this opportunity to get secondary breast cancer out there, For instance, BCC could highlight the fact that it was because of PCAs new Ad campaign with the recent taglines, "I Wish I Had Breast Cancer" that it has highlighted a very important issue , in how little awareness is actually known about breast cancer and more importantly how little is known about secondary breast cancer , and that it had become apparent through the Ad that the perception of Breast Cancer is often seen by many as a curable disease, or a good cancer to have. This sadly is not the case , Then breast cancer charities can begin much needed awareness campaigns for MBC, get people talking about it ,and get some proper facts and figures out there.
I was reading the Team Darwins response to the AD campaign, and it seems in this new found era of charities struggling to get funds, that being Bold and useing Shock Tactics and Emotions is the way to get the message across to raise more awareness and funds. I think breast cancer charities for far too long have avoided the difficult issues , and focused far too much on the good news stories , of course we all want to hear the good news stories ,the strides made in breast cancer, but we mustn't do this at the expense of brushing away the dark side, just because it may be upsetting and shocking to see, the public need to know that breast cancer is far from curable ,and far from being an easier form of cancer to have.
I don't like what PCA has done its repugnant and extremely insensitive to others who are dying of this disease ,but I think in the future in order for cancer charities to get a slice of the pie we will see more and more charities useing the same shock tactics. If we do nothing, then breast cancer will be seen as a wish for cancer , we desperately need to do something to get the message out there that it really isn't. .
Food for thought BCC?
L
Agree with Belinda , we need a swift response and please be Bold BCC and don't hold back, the public need to know that breast cancer isn't "a cancer to wish for", the continuing comments on PCA facebook page are absolutely terrible, one person commented " A Dirty fight needed to be waged, other cancers have been sidelined for too long"
Ali Stunt and Team Darwin are saying the campaign is working as they now have over a 200% increase in web traffic so was worth it , (Though suspect much of that increase is from angry BC patients) They also said the "Action" in Pancreatic Cancer Action, isn't there for nothing. They say in One Day, One Week, One Month, breast cancer patients will get over it, These are just a few of the awful insensitive and extreamly uncompassionate comments made at breast cancer patients suffering and expense,
I hope the ASA uphold the many complaints, but as I said earlier, the damage has already been done, they put out the message to the public that breast cancer is a good cancer to have, with a high survival rate, (meaning 85% are CURED to the general Public) Its now out there, and can't be taken back, so if this is now going to be the general publics perception, why will people now bother even giving donations to breast cancer?.
Don't let this opportunity go BCC , the time is Now for Secondary breast Cancer Awareness , with some real facts and figures about some of the true realities of this terrible disease
L
