Went into Asda the other day and looked at their "Tickled Pink" underwear. Could n't wear a single one of the bras on offer as my prosthesis would fall out if I did. Same goes for Tesco and the stuff they sell for breast cancer care. Hmmm!
Interestingly our breast care nurses had an information stand in our shopping centre last week and not many people wanted to stop and look at it. It's mainly because they feel it won't happen to them or it's too scary to contemplate it. The bcns are wondering whether it's the information that's on the stand that's the problem although we did a joint stand last year and got the same response.
I think there are two types of awareness - the money raising aspect (which we've done a lot of through our support group to get something for our local hospital) and raising awareness of being breast aware and signs and symptoms. I am currently involved with raising awareness of advanced breast cancer which is even further behind than primaries.
I think you'll only get the general public to be aware if they want the information.
I think there needs to be a properly resaerched study of the impact of 'awareness' month. Who precisely is supposed to be being made aware? aware of what?
I think Breakthrough's Touch Look Check campaign is a good one...good that it has taken the focus off mechanistic breast exam towards women being encourgaed to know the look and feel of their own breasts. After all more women find their own breast cancers than are detected by screening.
But I wonder about linking 'awareness' to merchandising tacky products which appeal to a minority. Where is the targetted 'awareness' raising in different sections of the black and minoroty ethnic community yes some but I don't see it in ASDA or M and S), where is targetting of women aged over 70...who are far more likely to get bc than younger women who might buy 34D pink frilly bras with fall off in the wash ribbons.
Early detection has undobtedly pushed up diagnosis numbers, and pushed up five year survival figures, but the early detection always best method theory is not entirely accurtae. However 'early' some cancers are found it won't make any difference to eventual outcome (other than as I said perhaps massaging the 5 years figures.)
Awareness may sometimes equal detection but detection is not prevention, let alone cure.
And 'awareness' may get into overdrive so that everyone is 'aware' but no one is informed.
Im doing it for all of us so that everyone can be made aware of this horrible disease.
LOL dont admire me im a basket case tonight im terrified no-one turns up.
I have so much admiration for all you lot who do so much on everyone's behalf to raise money and awareness. Hope it goes well and thank you.
I'm having a night tomorrow night to raise funds for Breast Cancer. Everyone has their own opinion on things personally i think "In the pink" which is what nights held in October are called, is a great thing it enables us to raise awareness to people who think that they are SAFE!! As we all know no-one is safe from this disease.
No-one is tickled pink to have breast cancer but awareness is a brilliant thing.
I don't feel i'm doing anything degrading to breast cancer tomorrow night by holding an event, I'm just hoping to raise money for a very worthwhile cause..
I don't like the whole "pink" thing/"it's a girl thing". I do feel it triviaises what is still a life threatening disease and I certainly have n't had fun or been tickled pink the last 2 years. I also have concerns about where the money goes so now give money direct to Cancer Research rather than allow any compeny to cream off 90% of what I spend. My favourite slogan at rpesent is "think before you pink".
please don't be put off by peoples comments and keep posting.I don't see what harm the 'tickled pink' is doing either as long as it's raising awareness and money.If it was purple,green or blue someone somewhere would find something to complain about.And if you want to use the word 'positive' you use it girl!.I do because I am!
As I have said previously.I have worked for ASDA for 18 years,done all the BC promotions and collections,so was utterly shocked when "it happened to me".I have to say on the other side the company have been exceellent in my return to work,so it does work both ways
After my sister was diagnose with BC 8 years ago, I was always tickled pink to help raise money and awareness for the campaign, I even did a couple of moonwalks in crazy pink bra's, and as i was diagnosed in July 08 i am still tickled pink that people keep raising funds and awareness for future generations, but I am not tickled pink to have BC but ASDA had to give their campaign a name, so what else could they have called it.
Why do people make a fuss about harmless stuff like what to call a campaign? Whats wrong with tickled pink? It all seems very sill to me
just read through comments on here too,if people dont keep donating,they will not be any nearer finding a cure,but even over the last 10 years things have improved,as I said if this was 10 years ago I WOULD NOT BE HERE....but as research progresses,more people have a chance of surviving this b****h of a disease,and research progresses because of FUND RAISING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Just read an article about M&S pink stuff which said that '10% of your donation goes to Breakthrough'.
Where does the other 90% go?
I knocked my wine over in shock, which makes me even more b****y mad!!!
I think most of the tickled pink stuff is fine but personally there is one thing which I feel is a waste of money and that is the little bite size cakes in Mand S . They are Â£1.19 of which 10p plus vat goes to BCC, sorry its just me but Id rather give the whole Â£1.19 to charity rather than have the wee piece of cake. (minor rant over)
I bought pink slippers yesterday from Asda and am "tickled pink" to be wearing them. I'm also delighted that so many people are keen to raise money for this cause. I've bought items in past years and have always organised fund raising activities at work, all on a "tickled pink" theme. Collaegues have joined in with enthusism, even the guys dress up in pink. I never expected to find myself with breast cancer and am now truly grateful for the research that has gone into this disease, however it is funded.
No, I am not "tickled pink" to have gone through surgery, and now chemotherapy but can understand that fundraising events will be more successful if it is treated as fun.
For me, I'd love a bottle of pink champagne, some pink lip gloss to make me gorgeous and sit with my feet up, in my fluffy pink slippers, watching some chick flick!
My husband has promised me the champagne for Christmas, when my chemo should be over.
In the meantime I'll toast to your good health in pomegranate juice.
Pleeeeeeeeeaaaaaaaaaaase...... dont be put off posting.
I have just re read your post and you sounded really cheery having just returned from Asda and discovered their pink lovliness.
Please please please dont be put off with not posting on here, as we have all different views on things. Any money raised is a good thing towards giving us support, helplines, treatments, and towards more research to find a cure.
I too am not chuffed on Pink, never have been, but I do like some of the products that are connected with donation to our BC cause, I am sometimes miffed at the small percentage that actually goes to the cause, but as they say every little helps..
The only downside i have on products for BC, especially on the lingerie, when they are supporting BC, yet, put donations onto bras that are not post surgery bras, and they dont do them.... I mean Asda do one post surgery bra, but yet they have loads of pink colourful bras designs that are linked to donations to BC that are not post surgery or even suitable for wearing a prosthesis in them, they are lovely push up type bras, that would have my prosthesis sitting on my shoulder if they were pushed up !! , why cant they give us more colourful post surgery bras pocketed ones I mean...!!
I do however like the wellington boots, I bought a pair from Next last year and a percentage went to BCC and I love them, especially the weather we have been having lately, and it does brighten my feet up,,,! I will be wearing them on October, even when it is sunny!!!
As an earlier poster stated, the problem is that Asda never get enough stock in. My Mum and I were in Mum's local store on September 18th and we asked when they when would have the stock in. We were told it would be in over the weekend 26th-29th. We went in yesterday to discover that the stock actually came in on Monday September 22nd and they had hardly any choice left (Mum is Betty and she was desperate for the Betty Boop t-shirt). I visited 3 different Asdas and was not able to get the top in any of them.
You wonder how much money they could make if they improved stock levels.
yeah I must admit as much as I personally dislike the whole pink theme if the money raised found a cure I'd wear anything pink you fancy and I would be tickled pink.
Jane, don't get upset. I have been posting on here for 5 years now, and the same debate surfaces every year.
I personally feel that anything sold in aid of a charity should have to display the amount the charity will receive from the sale of the item. I think in most cases people would be horrified by just how little that is.
Please continue to post, the one thing you will learn on here is that we all have different opinions about things and fortunately on here we can voice them...which is good....because thats what life is about.
I for one am not that bothered about Breast Cancer Awareness month.....I've never been a lover of pink..even when I was little..and I agree that maybe Asda should rename their campaign.
But that said.....whatever campaign raises money or awareness is ok by me.........the only thing that annoys me is the actual % of purchase prices that is donated....I've seen a dressing gown advertised for Â£30 of which only Â£3.00 is donated!!
please dont be put off posting, sorry you have taken some comments personally. As has been said already, the pink topic usually brings a mixture of comments.
I was in Asda the other day also and saw many items i would like to buy, lovely pyjamas and nice t-shirts. Must admit do not like the name Tickled Pink, think they could have thought of something other than that as when you hear that phrase you imagine someone being delighted, and as we all know having a breast cancer diagnosis is nothing to be tickled pink about, but on the other side of the coin Asda do raise alot of money and and probably awareness of this disease so I am certainly not going to be offended by it at all !!!
Actually the tops and things I saw were grey, not pink, they just had tinkled pink written in tiny writing on them at the bottom, so definitely not pink or fluffy.
I think people would soon start to say something if we didn't have breast awareness month - the problem is that as has already been said here, some people can't stand what October represents and for others (me included) it doesn't bother me as long as it gets the message across and raises money.
I have mets and some of us feel that we're the forgotten ones because nowhere is there any awareness on signs and symptoms of advanced cancer although that is starting to change slowly.
Anything that raises the issues on any cancers is good - I don't particularly like the colour pink but it doesn't offend me that it's used for awareness raising.
I hate pink. never liked the colour and I don't do fluffy. Nothing against the raising of money for breast cancer treatments or raising awareness. I just hope that I can contribute too but I won't wear pink, my friends would actually worry about me... I'm a goth... goths dont DO pink, unless it's fushia, that's called ironic pink 😉 (ocassionally we do fluffy thought)
Anyone seen anything that's raising money that isn't that sickly pastel pink colour that I refused to wear since I was 5 😉
Blacks good though 🙂
I saw the ticked pink stuff in Asda, and I must admit I wasn't offended. I can see where people are coming from, the whole tickled pink conjures up a picture of being giggly and happy, and obviously BC does quite definitely not make you feel like that. But as many have pointed out if it raises cash does it matter. I've had bilateral mastectomies due to bc, but I still don't get offended by the slogan. In fact I nearly bought one of the t-shirty type tops, then thought better of it because do I want to be reminded too much.
Croft - Don't feel deflated, people just have very varying views on here, don't let it worry you.
Well said Cathy! I too don't have a problem with "pink October" but certainly don't want to get embroiled into an exchange of views via this forum!
At the end of the day isn't it important that as much money is raised as possible!
Please dont be put off posting. I certainly am not negative about corporates who use their image and power to raise funds and awareness. I know that the pink thing irritates a few people on this forum (I personally dont have a problem with it) so I felt your initial comment was going to be hijacked by people complaining about pink october. The problem is that to raise awareness, it has to be "customer friendly". I agree with Lindiloo that the last thing that Joe Public want to see when shopping is doom and gloom - they are likely to walk past and not buy/donate and we dont want pity either. I used to be on a committee to raise funds for a children's cancer charity. People are not moved to donate soley by the realism of the disease. They want to get something out of it, like merchandise, raffle prizes etc , then they will dig deeper.
I realy dont mind the pink (always been my favorite colour) or the fluffyness or october month, i certainly wouldnt what to see gloomy drab campaigns that make me feel even more depressed than i already am liveing with BC. Isnt that the alternative (no thanks) i hate that tut tut ,poor her pitying look.
Im just greatfull that there are organisations out there that are funding for BC which ever way its achieved.
I ofen feel sorry for other cancer patients that dont get the high Profile that BC does.
Come on Ladies, you all benifit from these campaigns, you may not like them but you should remember and thank god that their there and giveing help to people like you and me.
Keep posting Jane , and dont be put off by negitive comments.
As i said, we are all different and consequently I think as individuals we are allowed to decide for ourselves what we take too seriously and what we don't. I think the name of the campaign is unfortunate in that it is misleading and patronising.
Sorry that you have had the negative comments regarding the tickled pink campaign. Please do not let it put you off posting again. I understand that some ppl feel uncomfortable with the 'tickled pink' name and I can understand their reasoning - however I personally do not care what a campaign is called, the main factor to me is that they are raising money for a very good cause. I have bought tickled pink products for many years, and previously bought the ribbon pins from Avon many many years before I was dx with bc myself. I will continue to support the campaign.
Well, I was pleased to be able to buy a pretty Pink sports bra in Asda this morning instead of the "regulation" passion killer black and white that seems to be the only choice usually. I'm not Tickled Pink to have had a bilateral mastectomy but let's not take ourselves TOO seriously either.
Please don't take it to heart - we're all different. I think it's the name of the Asda campaign which puts people off . To be "tickled pink "about something is to be really delighted - not quite the case when you have a diagnosis of BC??
I cannot believe I received negative responses to my posting, anything that raises money for charity must be positive. I buy what ever I can afford and the Christmas cards last year were beautiful.
I do not post often and now feel I will not post again.
I felt so good when I was posting now I feel so deflated.
actually the only thing i object to is the campaign name and the whole fluffiness of pink october. Surely someone can come up with something that reminds people it is a serious desease that kills women (and men) of all ages
I thnk its good to support breast cancer and always have done, the only problem is they sell out of goods very quickly. I wanted to purchase some pj's to go into hospital with but will have to go back monday as very little left.
I can't stand all the pink fluffy stuff it just gets a bit TOO MUCH, however i owe my life i feel to the Asda Oct 2005 mag. I have said it before Gp misdiagnosed me and but for reading the asda mag and signs of BC that should be investigated i wouldn't have gone back to another GP and been Dx 2 weeks later. Its good it raises peoples awareness of this disease.
I choose to buy lapel badges which i like and will purchase cards from BCC.
Keep up the gret work.
I am aware that not everyone feels that the "Pink" issue is of good taste for a variety of reasons. In an ideal world, the government would pay for everything, including the funding of research and patient organisations and corporates would not get involved. However, Asda's campaign has helped to fund organisations like BCC, so without the help of the big corporates, charities like this who help so many of us, would struggle to provide services. I see nothing wrong with Asda or any other organisation raising money and awareness for BC or any other condition, as long as they are up front about where the money goes to etc.
I too am very grateful for all the monies raised by the Tickled Pink campaign. Surely any charity that raises money for breast cancer is doing a fantastic job (or any type of cancer for that matter). I will gladly support the campaign again this year and encourage friends and family to do the same.
Asda tickled pink campaign has raised over 20 million pounds for breast cancer over the last 12 years, and has funded almost half of the services provided by breast cancer care so i for one am very greatfull for their support.
I did not know where to put this posting but I have just come back from Asda shopping. I have to say their tickled pink promotion is great. I have bought a fabulous pair of leather gloves for Â£8.00 skipping rope for Â£1.98 and a tee shirt for Â£6.00 with lovely button features.
I have my eye on a pair of panties for next time.
It really was worth the visit.
Love and best wishes to you all.