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Dear Everyone
Again, thank you for participating in this survey and choosing the pin to represent secondary breast cancer.
Firstly the very good news – the pin will be in the shop and on sale MONDAY 1st JUNE! Two weeks ahead of schedule. Watch this space as on Monday I will be posting a link for everyone to see and you can start ordering straight away. You can purchase many other items through our online shop www.breastcancercare.org.uk/shop . As an exclusive for all of you here on the forum, we are really happy, in the short term, to send the Secondary Breast Cancer pins in packs of 25 (max 2 packs per request) on a sale or return basis. These can be ordered by emailing Fiona.vitti@breastcancercare.org.uk including your name, postal address and the amount. Once they have all been sold the money can then be paid in online at www.breastcancercare.org.uk/payin .
I would like to now try and address the questions some of you have posted below.
Q. Will there be a leaflet to go with the pin?
A. Each pin will be on a dedicated backing card (see pic below). There is a link on the card encouraging buyers to visit the website for more information about secondary breast cancer.
Q. What about a personalised card to go with the pin?
A. The backing card will give some information and will signpost people to where more information can be found. There are blank notelet cards which can be purchased from our online store which can be used for people to individualise any message they wish. Additionally, the pins can be purchased with favour packs which are designed for different occasions and come with place-cards to which again individualised messages can be added. These can be ordered online www.breastcancercare.org.uk/shop or by phone 0345 092 0821. We will also be including the new pin in the next issue of our catalogue.
Q. Will the money raised be used for secondary services?
A. The profit margin is incredibly small, each pin will profit a net profit of 26p. But, any profit which is made on the sale of these pins will go towards supporting people with a secondary diagnosis.
Q. Will there be a poster to go with the launch of the pin?
A. It is not usual practice to produce posters to advertise merchandise, but this is something we are discussing as a possibility.
Q. Will there be a press release?
A. Working with the mainstream media is never straightforward. We can approach them with a story but have no control whether it will be used. This is not something we can guarantee.
Q. A flat packed box to go with large purchases of pins.
A. We have a generic Breast Cancer Care pin badge sales box which we can provide if specifically requested. These cost £4 each to produce and would eat into an already small profit margin, but again, these can be supplied if requested. (please see image below).
Q. Asking Sheridan Smith to launch the pin.
A. A wonderful idea but unfortunately not possible. Sheridan is an ambassador for Coppafeel, a sister breast cancer charity who worked closely with Sheridan when they filmed The C Word, so it would not be appropriate to ask her.
We will be advertising the new pin using our social media channels and there will be a small mention in the July edition of VITA, because of tight deadlines. But in the next edition we hope to make a bigger splash. We will include information about the new dedicated pin in various emails, including our Nursing Network, particularly all those who are members of the secondary forum, nurses who are dedicated to working with patients who have secondary breast cancer.
Best wishes
Anna
Digital Community Officer
