Bra Bank campaign

Hi

Does anyone know anything about this initiative?

I’ve just received the 2012 Mastectomy Collection catalogue from ‘Eloise’ in which they say they are “teaming up with Breast Cancer Care to launch an initiative to help recycle you old, unwanted bras”. Furthermore that the initiative is “to help fight breast cancer and improve the lives of people in deprived countries”.

Sounds great but I can’t find anything about it on the Breast Cancer Care website.

Is it Breast Cancer Care or Against Breast Cancer?. This charity has a prgram where they recycle bras.
Google them, it is under their recycling section. I help them fundraise.

Thanks for the info about ‘Against Breast Cancer’. I’ve just had a look at their website and it could well be their scheme.

The Eloise catalogue definitely says ‘Breast Cancer Care’.

I don’t like it when commercial organisations claim to be associated with named charities when this is not actually the case. Would someone from Breast Cancer Care be able to confirm whether the organisation has teamed up with Eloise Lingerie?

Just wondering about this as i now feel able to get rid of my redundant bra,s