Dear everyone
Today is the launch of our awareness campaign featuring three women who have had a diagnosis of either primary or secondary breast cancer. Read Ismena, Jill and Heather’s personal stories that show it can be possible to find confidence after breast cancer and how Breast Cancer Care provides support for anyone who needs it.
Our poll found that the overwhelming majority of people who have had breast cancer (88 per cent) say the disease and its treatment have had a negative impact on the way they feel about their bodies and 68 per cent that it has affected their sexual and intimate relationships. The poll of more than 600 people found that 72 per cent said breast cancer has made them feel less confident about their body. Many had experienced lower self-esteem and a ‘loss of self’ compared to how they felt before their diagnosis.
Few felt that they had been able to ask for help or offered information or support to prepare them for what they might endure. We want to get people talking about the issue. Nearly 500,000 people are living in the UK after a diagnosis of breast cancer and we are calling on the public to share a behind the scenes film featuring the three women in the adverts through social media and help anyone affected by the disease. It is available to watch and share at www.breastcancercare.org.uk/body
Huge applause for our beautiful models, the honesty and courage they show in taking part in this bold campaign is incredible. Please share the video on Facebook and Twitter and ask your friends and colleagues to share as well to enable us to reach more of those 500,000 people with our support. Thanks to each of you for giving your time and sharing yourselves to help Breast Cancer Care reach and support more people affected by breast cancer.