Hi Absolutely hate the name,
What is the Breast Cancer Now thinking of.
The name The Unsurvivors is very distressful,it’s a very Negative name to be using when we are living in hope that one day there will be a cure,but you have written us off.
We live with this awful disease every single day,soon as we open our eyes in the morning the first thing that comes into our minds now is We are not going to survive,thanks for the reminder.
You have stigmatised us.
I think there should have been a couple of names put to us Secondary Ladies and men,before using this horrible name.
Metastatic Breast Cancer Now?
I know the campaign is to hit hard,but you have to think about who you are trying to aim the campaign at.
Breast Cancer Now, is FEAR and HOPE.
UNSURVIVORS FEAR AND NO HOPE you may as well put that in you campaign.