Katie Price / Tickled Pink Campaign

Hey Linda

If you desperately want to get your comments to Asda you can send it through the comments section on their website. It makes no difference if you select the ‘I shop online’ or I shop in store’ they’ll get your message either way. My Emails kept bouncing back so I used this method & got a response back within a few days.

your.asda.com/section-online-help

I used the form from the hyperlink (if your enquiry is not related to any of the above…)

Hope this helps

Hazel x

Can I just ask if you facebook, please join or comment.

The group is ‘tickled pink and crazda’.

This is making me more upset the more I think about it.
I am sure that I am not alone!

Thanks Hayz

Will give that a try and Juliet66 I have joined the facebook group and posted the link on my profile for my friends to see.

Linda

I’ve come to this late. I’m truly shocked on three counts:

  1. That a national charity has supported the inclusion of someone like Katie Price. Whilst BCC couldn’t predict the What Katie Did Next footage, they could surely predict that she’s inappropriate. Most certainly some response should have been made after the footage was shown.

  2. That ‘Tickled Pink’ can be deemed to be an appropriate title for this campaign. How insulting! Sure … breast cancer tickles huh?

  3. Not so much shocked by this, but commenting anyway … corporate fundraising might bring in the money, but the response from ASDA on this thread shows how little the issues are understood. Oh, says much about the reasons for these campaigns!

Thanks for that info, Juliet. I have joined the Facebook group.

I don’t think Asda are likely to take much notice, but it is a good way to make the point to some of our non bc friends who might not have realised or thought about it.

I too am shocked that BCC didn’t make a clear response to the footage or to the campaign being named “Tickled Pink”. I’d have thought that both were obviously highly inappropriate.

Eliza

I am not tickled by BC and I am not pink but red with anger.

Juliet or Eliza is there a link for facebook please am not too good at this time of night with Tam.

many thanks
Delphine x

Thanks for that Salopets, I have joined the group now.

Delphine xx

Cheap drinks and crisps thats ASDA price, cheap toys thats fisher price, cheap tart…thats Katie Price

Hmmm Asda…"lots of customers relate to Katie… " Really ? I’m just wondering if you have asked yourselves how many of your customers that have endured breast cancer treatment relate to Katie… I wouldn’t have thought that it would be rocket science to work out that women who have been scarred by breast cancer arn’t really going to support your choice of celebrity who is known to get her surgically enhanced breasts out at every oportunity… you have totally alienated the group of women that you are claiming to be trying to help.I would just like to know who on earth thought this choice was going to go down well…that is some serious lack of judgement !

Clare that made me laugh out loud! haha I just dont think that they have thought this out properly and just concentrated on making money from peoples misery.

Shops are out to make a profit no matter what - they are not there for us.

Dx

Hi folks

Sorry to be a bore but I emailed the complaint below to ASDA - and got a reply, woo, woo! BUT, once again, they have blatantly ignored the issue and decided that we just hate poor Katie - so I’ve sent yet another one, clearly pointing out to the thickies WHAT it is that’s aggravating us and I’ve also said that just because she chucks £30k at the charity, it doesn’t give her the right to spout her mouth off flippantly. I also said that she’d be far more appropriate for Anne Summers etc … Anyway, here’s the initial email.

COMPLAINT ABOUT INAPPROPRIATE USE OF GLAMOR MODEL (AND OFFENSIVE COMMENTS MADE BY HER) DURING PHOTO SHOOT FOR ‘TICKLED PINK’. KATIE PRICE WAS GIGGLING AT THE CAMERA SAYING, ‘I DON’T THINK THEY NEED TO SEE MY SCARS’, REFERRING TO COSMETIC SCARS ON HER BREASTS - VERY INSULTING FOR BREAST CANCER SUFFERERS WHO HAVE MASTECTOMY/RECONSTRUCTION SCARS. ALSO, WHY USE A GLAMOR MODEL WHO IS RENOWNED FOR FLASHING HER BOOBS. DON’T YOU THINK THAT THIS MIGHT BE SLIGHTLY INSULTING TO SAY THE LEAST TO WOMEN WHO CANNOT BEAR TO REVEAL THEIR ‘POST OP’ BREASTS TO THEIR LOVED ONES LET ALONG A LADS MAG ETC. NO ASDA, UNFORTUNATELY THIS TIME YOU DID NOT THINK. I’D BE INTERESTED (AS SOMEONE WHO HAS HAD BREAST SURGERY (MEDICAL)), IN YOUR REPLY AND HOPE YOU WILL HAVE THE DECENCY TO DO SO … SO MAY QUITE A FEW OTHER WOMEN

Me again

Just thought I’d share the reply from Lucy Robinson (ASDA) who clearly hasn’t taken a blind bit of notice of the actual complaint:

Dear Cathy

Thank you for contacting me.

I’m so sorry you feel so strongly against Katie Price being involved. She is just one of many celebrities who have offered their time for free to help raise awareness of the campaign, including Martine McCutcheon, Donna Air and Jessica Taylor. We do approach lots of people but they are unfortunately unable to offer their time, as much they would like to.

Thanks to the continued support of customers, Asda colleagues and a host of celebrities the Asda Tickled Pink campaign has raised over £20million for Breast Cancer Campaign and for Breast Cancer Care. Both charities support our decision to use Katie as part of the campaign.

Katie is donating her time for free in addition to £30, 000 of her money through sales of her products in store and we are extremely grateful for her contribution.

We know Katie doesn’t appeal to everyone, but as a close family friend is suffering with breast cancer, she really wanted to be able to show her support. Once again we are sorry you feel so strongly about this but there are lots of customers who do relate to Katie and who are donating to the charity because of her involvement.

I suspect that they don’t get it because they don’t want to get it! They probably feel that to admit to such a serious error of judgement would be losing face. Much easier to personalise it in terms of disliking the person they chose rather than see it as an issue of appropriateness.

Interesting that whenever they respond, it’s the non-personalised corporate letter which matches the response from the ASDA person on this thread.

How many more of the same responses will be received? Someone should keep a tally!! :wink:

They’re not going to change what they’re doing because they’re being endorsed by the very charities they’re handing money over to. They have their credibility and they don’t need the likes of us who actually go through the disease, the surgery, the treatments etc. We’re just the onlookers! Bizarre isn’t it!

Hi Eliza

Yes, I agree, ASDA are deliberately trying to treat us like total idiots and expect us to swallow a standard reponse. Hazel - I note that I received the exact same text as you did so this suggests that they really don’t give a stuff and are going to hand out the same ‘sorry you hate Katie’ cr*p to all complaints but hey, lets keep going anyway. There’ll be some sense somewhere and even if we only merely piss them off, at least we haven’t just sat back and taken it like a load of noddy’s!!

Lots of love to all. Cathy x

I agree totally with the comments that have been posted,a totally inappropriate person to be spearheading a breast cancer campaign.

I too have e mailed and let them know as someone who was diagnosed with this disease,that there was nothing to be "tickled pink"about it

Hi all,

It will be very interesting to see what the BCC press office says on this tomorrow…

Linda

I too will be most interested in the response from Breast Cancer Care. To date, I’m not entirely sure which side you’re batting for.

It will be interesting to see BCC response tomorrow.

Personally feel they should have commented sooner rather than playing the same old play safe scripted record along with Asda.

KP was a mistake, her big mouthed unsuitable comments on her programme were pretty much to be expected, she is known for it. The photographer laughed when she emerged from the dressing room, saying she does it her way and yes she commented and grabbed her “scarred tits”.

Leah and BCC have you watched the footage, please do so before submitting anymore of your standard shite responses, its more insulting than using KP in the first place. I started this thread because of her behaviour in this programme, it was inappropriate and crass.

Luckily I have been focused on running a macmillan coffee morning at work tomorrow, I most certainly will not be doing the same for pink oct.

Debbie
scarred tit and tummy from mastectomy and tram flap recon.

Hi All

Feel slightly awkward about this as I have a different view so please don’t tear me apart!

Like so many I too haven’t shown my mutilated breast to anyone since bc surgery… 7 years ago now. I’m single and any time a guy has shown an interest in me since then I’ve felt complete panic about him seeing my body. So I’ll never have babies as I’m now 44. I feel really sad about this further outcome of bc and how I still feel about my body.

So why do I feel differently? Well I think BCC do amazing work, esp around sbc, and that they need money to help people. Everytime I look at the front page of the forums and see the posts from people waiting for results, or trying to understand them, it breaks my heart (eg tonight “Newly diagnosed and utterly terrified” and “Disappointing scan results”). BCC are needed. I never really understood what to be “beside yourself” meant until I went through bc and can’t imagine what it would have been like without forums (though I actually used different ones in the early days). Not least because they allow us to give support to each other.

We’re not in the real world if we think that 30 grand isn’t a massive donation. Fair play to her if true. Can BCC confirm? And also say if you get many donations that size so we can know how normal or exceptional it is? It might help us to know more about the context.

I took a look at their accounts tonight (is it any wonder I’m single?!) and see that last year BCC made £11.798m (lower than the previous year of £13.933m) and, if I’m not going mad, actually spent more than they raised??

So back to KP/Jordan. I agree it’s thoughtless not to draw attention to the tension between her profile and the body image issues so many women feel post bc. Just think it would be wrong to prevent anyone from showing their support. Surely it’s better for everyone with bc if she gives 30k to BCC. And moral judgements just aren’t relevant.

Asda, at £20m, must be one of the biggest supporters of BCC. That kind of money would more than fund all of BCC for more than a year!

Sorry, I know most of you disagree. I blame it on my Dad! Anyone who grew up with him would be hard-wired to play devil’s advocate, even if in this case it’s for a supermarket giant and a tabloid celeb…

Hope to hear a balanced response from BCC and maybe Asda again tomorrow. And I do think we should leave off KP the person and stick to the issue of the insensitivity around body image. The tabloid press is already slaughtering her and we shouldn’t kick a woman when she’s down, whoever she is.

Love Ex